Productcreativity and technicality
ChallengeReinforce the brand image
KaraFun, a brand known by millions of singers worldwide! Nowadays, products are a central concern! Serving our users, serving fun, our design helps to make our products easier to use and to give meaning to the features.
Because KaraFun also has a long history: 15 years on the market, 1 karaoke session every 10 seconds, apps on all the stores, and loyal users whose loyalty we never take for granted.
“Brand design at KaraFun
The goal is to freshen up all the fundamental identity elements that have an impact on the overall brand experience.
How? By defining what is distinctive about KaraFun, while maintaining certain basic aspects: search for visual identity, launch of A/B testing on our website, and extend them step by step on our apps, our social networks...”
– Charlotte
Products to enhance your your musical experience
Producer of instrumental versions and of metadata for the entertainment industry (cinema, video games, apps, etc).
Tency Music
The application to accompany yourself and play / sing live on thousands of multitrack tracks.
Jamzone
The leading provider of karaoke tech solutions for karaoke bars, FECs, and the leisure and hospitality industries.
KaraFun Business
Running a backlog with Notion
Notion has taken over a lot of startups for its ability to adapt to many situations and processes. We use and 💜 Notion at KaraFun Group, and it’s now even our main backlog system. Let me explain how Notion is helping us organizing our weeks! Kanban, the classic First off, we’ve created a board...
Thecollaboration
The success of your product development is achieved by improving collaboration between the UX team and developers. We are a team and, as such, share a common goal.
Our responsibility is to develop products that meet the needs of users and the business. When designs are technically impractical and not implemented, valuable time is wasted.
This is why at KaraFun, there are processes:
Our POs prioritize all projects and involve all teams.
- Discussion about the project
- Validation of technical constraints
- Centralization of work around a single “FIGMA” collaborative tool
- Communication around the different graphic tracks
- Share feedback and areas for improvement
- Prototypes validation
- Acceptance testing and test phases with Dev teams
Collaboration and communication between everyone is beneficial at all levels of the project, from design to production.
